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Paid Ads for Home Service Businesses

A paid advertising strategy is essential for staying relevant online. We assist in promoting your home service business across multiple platforms to connect potential customers in your service area.

Our Specialties

We create ad campaigns on the most lucrative sites for Home Service Businesses.

Google Ads

Show up higher in the search results with a Pay-Per-Click alternative, then directed to a landing page dedicated to your offer or promotion.

Local Services Ads

Take advantage of premium placements, and pay only when a customer contacts you through the ad, when you have the verified badge.

Facebook & Instagram Ads

Reach potential customers by showcasing your business in the most popular social media platforms, increasing eposure at lower costs.

Do you want to be on TikTok, YouTube, X, Spotify, Pinterest, Reddit, or elsewhere? Let's chat about your case!

Why Paid Ads?

While some businesses thrive solely on referrals, this approach can be time-consuming. Thus, if you're looking to enter the market or are eager to ramp up your efforts faster, paid ads might be the right solution for you.

These results speak volumes!

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One of our carpet cleaning partners invests around $1,500 a month in ads and consistently earns 6–8 times that in new business.

How Much Should You Spend on Ads?

There are two separate costs to understand when running paid ads: the management fee you pay IMPEL, and the ad spend you pay directly to the platform.

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IMPEL Management Fees

 

  • Meta Ads (Facebook & Instagram): $400/month

  • Google Ads: starting at $500/month for a single campaign, around $600/month for multiple campaigns

  • Setup only (no ongoing management): $499 one time

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Recommended Minimum Ad Spend: This is separate from our fee and goes directly to the platform. We recommend starting with at least:

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  • $200/month for Meta Ads (Facebook & Instagram)

  • $500/month for Google or Local Service Ads

  • $300/month for Bing Ads​

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Your total monthly investment is the management fee plus your ad spend. We recommend starting conservatively and scaling up as you see results. Every market is different, and we'll give you an honest recommendation based on your goals before you spend a dollar.

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Ready to start advertising online?

Want to see how this fits with our other services? View our full pricing page.

Our Clients Say 

“...It's been an amazing year, and it's been a great journey for us. IMPEL gave us a good boost on the Google Ads campaigns...”

Taren, Prime Clean VA

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