Google Ads Cost Calculator for Home Service Businesses
Pick your trade and your service area to see what businesses like yours typically spend on Google Ads each month.
Every home service owner asks the same question before they call an agency: "how much is this actually going to cost me?" Fair question. Most of what's out there online is either a vague "it depends" or a number some agency made up to sound cheap. Below is a real estimate based on current Google Ads data for your specific trade, not a guess.
Why Your Number Might Be Different
The estimate above is a solid starting point, not a guarantee. A few things move it up or down:
1.
Your Trade
Plumbing and excavating cost more per click than house cleaning or carpet cleaning. That's not us, that's just what people are willing to pay Google for those clicks, driven by how much a job is worth once you land it.
2.
The Service Area
Running ads in a big metro means more contractors bidding on the same searches, which pushes the price up. A smaller market with less competition costs less to show up in.
3.
Your Ads and Your Website
Google rewards ads and landing pages that actually match what someone searched for and get clicked on. A sloppy ad pointing to a slow website costs more per click than a sharp one, even in the same industry and same city.
4.
Time of the year
Landscaping and pressure washing get more expensive in spring. Plumbing spikes around freezing weather. Demand shifts the price.
Benchmarks for Home Service Businesses
Here's what we're seeing across the industries we work in most:
Industry | Est Cost Per Click (CPC) | Est Cost Per Lead (CPL) |
|---|---|---|
Carpet Cleaning | $4.50-6 | $55-70 |
Pressure Washing / Softwashing | $5-6.50 | $60-75 |
House Cleaning | $5-6.50 | $55-70 |
Landscaping | $5-7 | $65-85 |
Handyman Services | $6-8 | $75-95 |
Excavating & Earthworks | $7-10 | $110-140 |
Plumbing | $8-11 | $100-130 |
Want to know more about budgeting for your next Google Ads campaign for a service business? Read the full cost guide